Our Research

Usable Privacy and Security Group

We study how human factors impact privacy and security. Our work informs solutions for a safer digital future.


Internet security concept illustration

Defending digital privacy

Many of the privacy and security problems that plague today’s online world are the result of a failure of system designers to consider their intended users. We perform research on human behavior to understand how people make decisions about their privacy and security and how they interact with privacy and security mechanisms. We also use the results of these studies to help inform designs, policies, and practices that result in improved privacy and security outcomes.

Our work is highly interdisciplinary. In collaboration with both social scientists (e.g., psychologists and behavioral economists) and computer scientists (e.g., systems designers and cryptographers), we apply techniques from human-computer interaction to solve computer security and online privacy problems. Some of this work involves qualitative research methods, such as interviews and ethnography, to understand the breadth of problems. Other research involves quantitative methods, such as large-scale surveys, measurement studies, and controlled experiments.


Our research has examined:

  • Consumer perceptions of online privacy
  • Consumers’ willingness to pay for privacy
  • Usability of privacy tools and security indicators
  • Mechanisms for regulating access to sensitive data
  • Privacy and security of wearable and IoT devices
  • Tailoring security messaging to individual users
  • Improving the adoption of security technologies

Areas of focus:

  • Cybersecurity for Systems, Networks, and Cloud Platforms
  • Cognitive Security: Human Factors, Influence, and Resilience
  • Threat Intelligence, Malware Detection, and Cyber Defense
  • Usable Security and Privacy by Design
  • Human–Computer Interaction (HCI) and Interaction Design
  • User Experience (UX), Usability, and Interface Design
  • Wearable Computing, Ubiquitous, and Pervasive Systems
  • Social Media Platforms, Online Communities, and Digital Culture
  • AI Ethics, Responsible AI, and Governance of Technology
  • Technology Policy, Standards, and Global Governance

Projects & Initiatives

Projects

Software Privacy in Practice

We are studying how software developers understand and implement regulations aimed at protecting user privacy.

Projects

Do Privacy Labels Work?

We are studying how privacy labels for mobile apps are applied and interpreted by developers and users.

Projects

User Feedback for GenAI

We are developing a framework for providing user feedback on the outputs of generative AI features.

Projects

Bystander Privacy in Smart Homes

We study the privacy implications of smart home devices for bystanders—people who encounter these devices but are not their primary users.

Projects

Privacy in Mobile Health

We study how users perceive privacy regulations and protections and how developers implement those protections in mobile health apps.

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Get in touch

Want to discuss opportunities to work with ICSI? We’d love to hear from you.

2150 Shattuck Ave., #250
Berkeley, CA 94704

+1 (510) 666-2900

contact @ icsi.berkeley.edu